Amy needed an online presence to promote her service and to raise awareness on the issues close to her heart. She is very passionate about yoga and always knew what she wanted to talk about online but lacked the confidence to start.

Introduction – Together, we started defining the goals behind her online presence. Based on this and on the industry, we decided that she will start with a website and an Instagram account.

Workshop – We then discussed a lot about her purpose: Why does yoga matter and what does she want to share with the world? This was the basis of our brand messaging work with Amy. This key step became the main point of reference for her to start writing.

Training – Through some social media, writing and editorial calendar training, I guided Amy toward her first publications on Instagram and built her website www.amyrebeccajane.com which she successfully launched in June 2019.