Inbound Marketing and Paid Social Services
Monthly Inbound Marketing and Lead Generation
All monthly inbound marketing packages include the following, plus a competitive benchmark, a buyer persona workshop and a purpose-driven marketing message workshop.
Website and SEO
What queries are your prospects making online? How well is your website ranked by Search Engines?
Optimising your website for organic traffic is a central part of any digital marketing strategy. This includes SEO analysis and keyword research.
Experience building and updating website on WordPress, Wix and Squarespace.
From blogs to podcasts and case studies – what content and topics will attract your audience, position you as an expert in your field and convert your prospect to clients?
Includes defining your buyer persona, a 6-month content calendar and a content plan.
Deliverable on Airtable, Google sheets and Google docs.
Funnels and automations
The beauty of inbound is that all your marketing initiatives are integrated to create a user journey which flows and converts.
Includes landing page creation, lead magnet set-up and email sequences.
Experience using CRM and tools like Hupbspot, Sharpspring, Active Campaign, Kajabi, Convertkit, Mailchimp and more…
Social media and newsletter
Once your audience has shown interest by following you online or subscribing to your mailing list – let’s make sure we have a plan to nurture the relationship while educating them about your product and services.
The use of a social management tools like Hootsuite or Buffer is strongly recommended.
PAID SOCIAL CAMPAIGNS
ON FACEBOOK, INSTAGRAM, LINKEDIN AND PINTEREST
Running paid campaigns on social media can prove to be a great way to complement your inbound marketing strategy. The power of the algorithm, combined with smart targeting and engaging creative ads will often make you reach your targets sooner and accelerate your growth.
Facebook Ads is a powerful tool for ecommerce brands, B2B and B2C businesses, charities and event professionals.
The powerful possibilities of Facebook in terms of targeting and retargeting make it a must have in most acquisition, nurturing and conversion strategies.
Even if LinkedIn is ‘most expensive’ than Facebook, it remains a very powerful asset for B2B businesses.
To promote your latest whitepaper or webinar to a very targeted B2B audience, don’t miss out on the possibilities LinkedIn can offer.
For B2B businesses in fashion, DYI, decoration, beauty, food, art…
When your potential client need inspiration, they hop onto Pinterest. The sale cycle is longer than on other network as your prospect are only beginning their consideration face. But you want to be there when they are ready – and Pinterest is a good tool to complete your digital marketing strategy.
Tools, Courses and Consultancy for self-learner entrepreneurs and business owners
Marketing Strategy and Project Management Templates
Here, I am giving your access to the templates I use when I start working on a new project, using a combination of Google Docs and Airtable, an amazing free online tool.
From my powerpoint templates to do the audit and brainstorm the content strategy to the Airtable template I created to log and track everything from the keyword research to the social media calendar.
Live group courses for collective success
Choose between live online group courses to learn the basics of inbound marketing and the collective growth mentoring programme to increase your knowledge, confidence and results.
These programmes are for self-learner business owners who want to get things done while benefitting from the collective intelligence.
My latest work
Working with purpose-driven organisations, I have experience setting Inbound Marketing Strategies in various industry, including: Neuroscience and Psychology ; Mental Health in Schools ; Yoga ; Education ; Alternative Medicine and Events.